In today’s competitive business landscape, a strong brand identity is essential for success. Clarkslegal, a renowned law firm, recognised the need to revitalise its brand and enlisted the expertise of Peek.
The collaborative journey between Peek and Clarkslegal was secured by the challenges faced, the strategic approach employed, and the transformative results attained.
Our Challenge
Clarkslegal, with a history spanning more than 100 years, has established a solid reputation in the legal industry. However, the firm recognised that its brand identity was not effectively reflecting its innovative and progressive nature. The challenge was to redefine Clarkslegal’s brand to align with its values, expertise, and client-centric approach while maintaining its established reputation.
Strategic Planning
Peek began the project by conducting extensive research and engaging in thorough discussions with Clarkslegal’s stakeholders. This process aimed to gain a deep understanding of the firm’s culture, core values, target audience, and market positioning. The insights gathered formed the foundation for the strategic planning phase.
Defining the Brand Essence
Peek and Clarkslegal collaborated closely to define a brand essence that captured the firm's unique identity. We identified the core attributes that distinguished Clarkslegal from its competitors, such as expertise, innovation, client focus, and trustworthiness. The essence became the guiding principle for all future brand development activities.