Peek’s law firm expertise and services

By creating effective design and marketing that breathes life into your brand, we help you differentiate your firm and your services in increasingly competitive markets.

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How Can I Market My Firm Effectively?

Marketing your law firm effectively requires a strategic approach that combines traditional methods with digital innovation. You will need to clearly understand your audience, tailoring your services to address their specific legal challenges, which will in turn help you develop a strong brand identity that reflects your firm’s values and expertise.

The exact marketing tactics you use will depend on your strategy and audience, but a cornerstone will be an informative website, highlighting your areas of practice, profiles, and success stories. It should also contain valuable content such as blog posts, white papers, and e-books that address common legal issues or recent changes in law. Your website should be user-friendly, mobile-responsive, and optimised for search engines (SEO).

Your social media presence can be used to engage with your audience on platforms like LinkedIn, Twitter, and Facebook. Which in turn can help you build relationships with other professionals who can refer clients to you. Consider also pay-per-click advertising campaigns on search engines and social media platforms to target potential clients actively seeking legal services.

By integrating these components into a cohesive marketing strategy, your law firm can enhance visibility, attract more clients, and establish a reputation for excellence in your field.

Peek are specialists in effective law firm marketing, with over 25 years of experience and knowledge. We know the challenges that law firms face in the dynamic and competitive market of legal services, and we are here to help you overcome them and differentiate yourself.

With our strategic approach, Peek design marketing strategies, plans and tactics that are specific to your firm's goals, niche, target audience, and budget. 

How Do I Keep My Brand Fresh?

Keeping your law firm’s brand fresh is essential in a competitive market. To do this, you will need to stay abreast of the latest trends in legal services and technology. Adopt new tools and practices that can improve your services and client experience. Periodically review and update your branding to ensure it remains relevant and reflects your firm’s evolving identity. This can include the visual expressions of your brand, such as your logo, website design, and marketing materials, as well as the softer communication and customer experiences around culture and behaviour.

Engage with your existing clients by maintaining open lines of communication. Seek feedback and use it to refine your services, client interactions, and content strategy. Update your website and social media with relevant articles, case studies, and legal insights.

Tailor your brand and services to meet the specific needs of your clients. Offer personalised experiences that make clients feel valued and understood. Get involved in community events and pro bono work. This not only gives back to the customers and community but also keeps your brand in the public eye in a positive light and helps to maintain your brand reputation.

Keep your visual identity vibrant and appealing. Use modern design principles for your marketing collateral to make a strong visual impact. Don’t be afraid to try new marketing approaches. Whether it’s a creative social media campaign or a partnership with a non-legal business, innovative marketing can set you apart.

By implementing these strategies, Peek can help you ensure that your law firm’s brand remains fresh, relevant, and appealing to both existing and potential clients. Remember, a fresh brand is a visible brand.

How Can I Improve My Law Firm Website?

Improving your law firm’s website involves several key strategies to enhance the user experience and increase engagement. Ensure your website is easy to navigate with a clear menu structure. Many law firms struggle with taxonomies and consistency of industry descriptions that don’t clearly match potential clients’ sectors, descriptions or requirements.

Provide high-quality, informative content that addresses the questions and concerns of your target audience. Regularly update your blog with articles on legal topics, advice, and industry news. Optimise your website for search engines to improve visibility. Use relevant keywords, meta descriptions, and alt text for images to boost your rankings.

Aesthetics matter. Use a professional colour scheme, high-quality images, and a clean layout to make a strong first impression, the visual representation of your brand matters. Invest in professional photography to showcase your team and office, adding a personal touch to your site.

Showcase positive reviews and testimonials from past clients to build trust and credibility. Include clear calls to action on each page to guide visitors towards scheduling a consultation, signing up for a newsletter, or downloading resources.

Functionality matters too, fast loading times and mobile responsiveness are crucial for keeping potential clients on your site. Make sure your website is accessible to all users, including those with disabilities. Use alt text for images and ensure compatibility with screen readers. Offering a live chat feature for real-time assistance can increase engagement and lead to more enquiries. Allow clients to book appointments directly through your website for their convenience.

By focusing on these areas, you can create a more effective and user-friendly website that not only attracts more visitors but also converts them into clients. Your website reflects your professionalism and serves as the primary point of contact for potential clients seeking your legal services online. Building a website can be time-consuming and overwhelming, but Peek is here to help. We ensure your website accurately represents your brand, showcases your expertise, and appeals to potential clients.

How Do I Create Effective Content?

Creating effective content for your law firm involves a strategic approach that focuses on engaging your target audience and showcasing your expertise. Firstly, know who you’re writing for. Are they individuals seeking personal legal advice or businesses looking for corporate guidance? Tailor your content to their needs and concerns, put simply, understand your audience.

Secondly, identify key topics. Determine the areas of law that interest your clients. This could include changes in legislation, legal tips, or case studies.

Educate, don’t sell. Provide valuable information that educates your readers. Avoid overtly selling your services, instead, position your firm as a helpful resource. Try to use plain language, as legal jargon can be off-putting. Write in clear, accessible language to ensure your content is understandable to non-lawyers. Tell stories and provide real-life examples to illustrate points. This makes your content relatable and memorable.

Incorporate relevant keywords naturally into your content to improve search engine rankings and visibility, but don’t overload the text, as it will become repetitive and boring for your readers. Encourage readers to contact your firm, sign up for a newsletter, or download a guide. Make it easy for them to take the next step.

Mix up your content with articles, infographics, videos, and podcasts to cater to different preferences. Leverage the different formats to keep your content interesting and engaging. Regularly publish content to keep your audience engaged and your firm top-of-mind.

By following these steps, you can create effective content that resonates with your audience, demonstrates your expertise, and helps grow your law firm’s presence. Remember, effective content is not just about what you say, but how you say it.

Peek’s law firm content strategy focuses on delivering clear, concise, and accessible information to your website visitors. Our legal content captivates, informs, and strategically optimises search rankings, driving organic traffic to your website. With a deep dive into your law firm’s expertise, we tailor our approach to showcase your legal services effectively.

How Do I Get Found Regularly?

A comprehensive search engine optimisation (SEO) campaign encompasses a wide range of strategies to maximise online visibility and attract the right audience. Alongside on-page and off-page optimisation, local SEO can play a crucial role in targeting potential clients in your region.

To ensure your law firm is found regularly using SEO, you need to implement a multi-faceted strategy. This will include keyword research to identify the keywords and phrases potential clients use when searching for legal services. Tools like Google Keyword Planner can help you find relevant terms. You will then need on-page SEO to incorporate your target keywords into your website’s content, titles, meta descriptions, and URLs. Ensure each page has a unique focus that aligns with a specific keyword or phrase.

The quality of your content will help ensure that it is valued in the search results. Create informative blog posts, articles, and guides that answer common legal questions. This not only helps with SEO but also establishes your firm as an authority. Optimise for local searches, ensuring your contact details are consistent across the web and encouraging reviews from local clients. Google prioritises mobile-optimised sites in search results, so ensure your website is mobile-friendly. A website that’s easy to navigate and provides a good user experience is favoured by search engines. Pay attention to site speed and mobile design.

Search engines favour websites that are regularly updated. Keep your content fresh and relevant. Build a network of quality backlinks from reputable sites. Guest blogging, partnerships, and legal directories can contribute to this. Use tools like Google Analytics to track your website’s performance. Analyse the data to understand user behaviour and refine your SEO strategy.

Our approach ensures that your firm reaches a wider audience and engages with them in a meaningful way, making it easier for potential clients to find you. By driving more targeted traffic to your website, you not only boost your online visibility but also establish credibility within your audience. Stay current with SEO best practices and adjust your strategy as needed. SEO is an ongoing process, not a one-time setup.

How Can I Guarantee Traffic?

Unlike organic search engine optimisation (SEO), which takes time to build rankings, pay-per-click (PPC) advertising delivers instant visibility. When you create keyword-targeted ads, they appear prominently alongside organic search results. You pay only when someone clicks on your advert, ensuring that your investment directly translates into website visits. This is a powerful digital marketing strategy that allows firms to drive targeted traffic to their websites.

Developing a customised Pay Per Click (PPC) strategy that perfectly aligns with your firm’s goals, target audience, and ad budget is crucial.

When you create keyword-targeted ads, they appear prominently alongside organic search results. You pay only when someone clicks on your ad, ensuring that your investment directly translates into website traffic. Platforms allow you to target users based on demographics, location, search queries, and more. This level of precision ensures that your ads reach the right people at the right time, increasing the likelihood of engagement and conversions.

Like search engine optimisation, start by researching relevant keywords related to your firm and its services. These keywords should align with what potential customers are searching for. Use tools like Google Keyword Planner to identify high-intent keywords that match your offerings. Craft compelling ad copy that resonates with your audience. Highlight your unique selling points, benefits, and a clear call-to-action. Use eye-catching visuals and relevant keywords in your ad text.

Direct users to specific landing pages that align with the ad content. A well-designed landing page enhances user experience and encourages engagement and conversions. Optimise website landing pages for speed, mobile responsiveness, and relevant content.

Set a competitive bid for your chosen keywords as part of your bidding strategy. Balance your budget with the bid amount to maximise visibility without overspending. Use negative keywords to ensure that your ads don’t appear for unrelated search queries. Take advantage of ad extensions to provide additional information that can improve click-through rates. Implement conversion tracking to measure the effectiveness of your campaigns.

PPC advertising combines speed, precision, and measurability. By leveraging targeted ads, strategic bidding, and optimised landing pages, you can guarantee traffic and drive valuable leads to your firm. Remember that PPC and SEO complement each other, so consider using both for a comprehensive digital marketing approach.

With more than 20 years of experience of PPC, our proven methodology combines comprehensive keyword research, compelling ad copy creation, and ongoing optimisation.
Peek Legal Marketing Meeting
Peeks Holistic Design Approach

Peek’s approach


At this initial stage we establish your needs and gain a clear understanding of the objectives of the project. We then identify the project teams, roles and responsibilities. Which is then followed by us defining the process that you'd like to use to manage the project. Our approach is outlined to meet your requirements and covers project scope, objectives, budget and deliverables.


Included in this stage are activities such as conducting research to learn about your audiences and specific markets, analysis of the competitive landscape, understanding key messages and auditing any current marketing material. This stage is about learning as much as possible prior to enable us to identify the creative strategy and produce the brief.


This stage involves exploring different approaches, refining a variety of directions and presenting our recommend route. We then evaluate this route with you to check that it is fulfilling the project objectives. The approach is then applied to the deliverables and we define the details prior to moving in to production.


At this stage we produce and manage the production of all the deliverables for the project. We collaborate with the writers, programmers and co-ordinate the resources needed. This is an important stage of the project as it is the last opportunity to make any adjustments to the work. It involves us liaising with you to sign-off the work that is being produced.


Following delivery, we like to monitor and evaluate the effectiveness of our work. This can be done both formally and informally to understand if the objectives we set at the outset are being met. Any adjustments can then be made to support the original project objectives and project scope. 
Client Spotlight • Schmitt and Orlov
“The work done by Peek has proven to be absolutely invaluable. Their expertise and assistance in developing our brand, establishing a strong online presence, and optimising our SEO has been nothing short of incredible. Their customer support and guidance have been absolutely brilliant.”
Vanja Kovacevic • Southeast Asia Director • Thailand, Vietnam and Cambodia • Schmitt and Orlov
Vanja Kovacevic Schmitt and Orlov

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Peek Creative The Officers Mess Cambridge
Peek Legal Marketing Services
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