Schmitt and Orlov - Branding, marketing and website

How did Peek transform Schmitt and Orlov’s brand identity, marketing campaigns and website?

Schmitt and Orlov branding by Peek Creative Limited

In brief


Schmitt and Orlov


Brand Strategy, Brand Proposition, Brand Messaging, Brand Development, Visual Style Guidelines, Marketing Campaigns, Brochures, Publications and Presentations

Our approach

Peek worked with Schmitt and Orlov's Partners and directors to help them position the firm's specialism as an IPR brand and market the firm more effectively to the international market


Greater China, Southeast Asia and Eurasia


Our approach

We collaborated with the directors of Schmitt and Orlov to strategically position their brand and enhance their firm's marketing efforts. This involved conducting a workshop with the directors to identify practical, impactful, and cost-effective marketing tactics for the immediate short term. Subsequently, we formulated a comprehensive marketing plan to facilitate Schmitt and Orlov in targeting prospective clients and establishing meaningful connections. Our recommendations encompassed website enhancements, content creation, as well as the management of their online presence and social media channels.

We also incorporated various search engine optimisation (SEO) techniques to ensure that Schmitt and Orlov's website ranks well in search engine results pages. This led to increased online visibility, attracting more potential clients.

Following the implementation of the comprehensive marketing plan, Schmitt and Orlov experienced a marked improvement in their brand visibility and outreach. The firm's website traffic saw a significant uptick of 80%, with the time spent by visitors on the site increasing by +126%. 
The idea of reflection is used in Schmitt and Orlov's photography to convey their IPR specialism
Schmitt and Orlov - Peek Creative Limited - Taiwan


Schmitt and Orlov is a dynamic and forward-thinking intellectual property law firm. With their unwavering passion for protecting and maximising the value of intellectual property assets, Schmitt and Orlov have emerged as a trusted and innovative force in the legal industry.

At Schmitt and Orlov, the team of accomplished attorneys specialises in all aspects of intellectual property law. Their expertise covers many areas, including patents, trademarks, copyrights, trade secrets, licensing, IP enforcement, and portfolio management. With their deep understanding of the intricacies of intellectual property law, Schmitt and Orlov deliver tailored and strategic solutions to a diverse clientele, ranging from individuals and startups to multinational corporations.

What sets Schmitt and Orlov apart is their relentless pursuit of excellence and commitment to staying at the forefront of the ever-evolving intellectual property landscape. They understand that in today's fast-paced and competitive world, intellectual property rights are invaluable assets that require constant protection and strategic management. By closely monitoring the latest industry trends and legal developments, Schmitt and Orlov ensure that their clients' intellectual property remains safeguarded and maximises its potential.

Client satisfaction is at the core of Schmitt and Orlov's philosophy. They understand that each client and their intellectual property needs are unique and strive to provide personalised attention and tailored solutions. With a collaborative approach, the firm works closely with clients, fostering strong relationships built on trust, open communication, and mutual understanding. By gaining a deep understanding of their client's businesses, industries, and goals, Schmitt and Orlov become true partners in protecting and utilising intellectual property assets.

Schmitt and Orlov's reach extends beyond borders. With a global perspective, they assist clients in navigating the complexities of international intellectual property laws and regulations. In addition, their attorneys have extensive experience dealing with cross-border intellectual property issues, making them a valuable resource for clients seeking to protect their assets in multiple jurisdictions.

In addition to their legal expertise, the team at Schmitt and Orlov is known for their innovative thinking and creativity. They embrace cutting-edge technologies and industry best practices to solve complex intellectual property challenges efficiently and effectively. They offer strategic advice beyond traditional legal approaches by blending legal expertise with technical know-how.
“The work done by Peek has proven to be absolutely invaluable. Their expertise and assistance in developing our brand, establishing a strong online presence, and optimising our SEO has been nothing short of incredible. Their customer support and guidance have been absolutely brilliant.”
Vanja Kovacevic • Southeast Asia Director • Thailand, Vietnam and Cambodia

Our solution and impact

Our strategic partnership with Schmitt and Orlov yielded substantial improvements across key performance indicators. 

The comprehensive marketing plan led to a 80% increase in website traffic and a 126% growth in user engagement. Our SEO efforts elevated the firm's website to rank in the top 10 for several industry-specific keywords, resulting in a 17% boost in new client enquiries. 

The firm experienced significant follower growth on social networks, with a 65% increase on LinkedIn and a 40% surge on Twitter. 

The strategic content creation approach garnered higher audience engagement as evidenced by the increased shares of blog posts. The cumulative effect of these efforts has significantly enhanced Schmitt and Orlov's brand visibility, outreach, and client base.

The results

Substantial improvements across key performance indicators
Brand design, website design, marketing and content overhauled
A clear marketing plan developed and delivered

Let’s work together

Cambridge +44 (0) 1223 900 121 and
London +44 (0) 20 7060 5121
Peek Legal Marketing Services
Peek Creative Limited
The Officers’ Mess
Royston Road, Duxford
Cambridge CB22 4QH
Contact us
Copyright © 2008 - 2024 Peek Creative Limited, Registered in England & Wales no 06834583
Registered office: Peek Creative Limited, Mutfords, Hare Street, Buntingford, Hertfordshire, England, SG9 0ED