Carter Perry Bailey
Brand identity and marketing
In brief
Client
Carter Perry Bailey
Projects
Branding
Marketing
Brand identity
Brand implementation
Icon design
Marketing strategy
Marketing planning
Social media planning
Research
Marketing
Brand identity
Brand implementation
Icon design
Marketing strategy
Marketing planning
Social media planning
Research
Approach
The iconic propeller emblem Peek designed was developed to represent each of the founding partners’ initials and to embody the working relationship that Carter Perry Bailey enjoys with its clients. Their philosophy is simple – to work as part of your team to achieve your commercial aims speedily and cost-effectively.
Outcomes
- Increased client engagements
- Greater internal buy-in with the firm’s brand and marketing
- Partner personalisation enabled brand role out
- Cost-effective on demand publication
- Website KPIs significantly exceeded
- International recognition of the firm
Website
www.cpblaw.com
Carter Perry Bailey
Founded in 2009, Carter Perry Bailey is a modern specialist law firm, delivering high levels of expertise and experience with a quality personal service rarely found in today’s marketplace. It specialises in insurance and reinsurance (both contentious and non-contentious), commercial litigation, arbitration and trust & fiduciary disputes. This is the first overhaul of Carter Perry Bailey’s brand identity since 2009.
Carter Perry Bailey’s new brand identity brings out its business strengths, and is inspired by four key characteristics that help to drive the success of its clients: partnership, knowledge, experience and people.
Carter Perry Bailey’s new brand identity brings out its business strengths, and is inspired by four key characteristics that help to drive the success of its clients: partnership, knowledge, experience and people.
The solution
Peek ran marketing and branding workshops with Carter Perry Bailey’s leadership team over a number of months, where we uncovered the fact that their existing visual identity did not reflect their position or the award-winning reputation of the brand.
The workshops helped identify that there was too big a gap between what Carter Perry Bailey do, and how they conveyed themselves. This discrepancy in perception limited the matters that clients and potential clients asked Carter Perry Bailey to advise on.
The workshops helped identify that there was too big a gap between what Carter Perry Bailey do, and how they conveyed themselves. This discrepancy in perception limited the matters that clients and potential clients asked Carter Perry Bailey to advise on.
Challenging perceptions
The creative work was developed to allow personalisation and encompass a clearer, bolder and more modern style to reflect the firm’s aspirations, talent and expertise. A new corporate colour was introduced to unite the communication and brand implementation. This expressed more clearly the dependability of the brand and its people.
The iconic propeller emblem was developed to represent each of the founding partners’ initials and to embody the working relationship that Carter Perry Bailey enjoys with its clients. Their philosophy is simple – to work as part of your team to achieve your commercial aims speedily and cost-effectively. We worked in close collaboration to create and implement the dynamic brand identity, icon and wordmark. The new brand was then used as the instigator to deliver a platform for future marketing activities globally.
The iconic propeller emblem was developed to represent each of the founding partners’ initials and to embody the working relationship that Carter Perry Bailey enjoys with its clients. Their philosophy is simple – to work as part of your team to achieve your commercial aims speedily and cost-effectively. We worked in close collaboration to create and implement the dynamic brand identity, icon and wordmark. The new brand was then used as the instigator to deliver a platform for future marketing activities globally.