Introduction to set up a Google ads campaign

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google's search engine results pages (SERPs). When a user searches for a keyword that is relevant to your business, your ad may appear at the top of the SERPs, giving you the opportunity to reach a wider audience and drive traffic to your website.

Setting up a Google Ads campaign can be a bit daunting, but it's not as difficult as you might think. In this blog post, I'll walk you through the steps involved in setting up a Google Ads campaign for beginners, with the following headings:

Step 1: Create a Google Ads account

The first step is to create a Google Ads account. You can do this by visiting the Google Ads website and clicking on the "Create an account" button.

You will need to provide some basic information, such as your business name, contact information, and payment method.

Once you have created your account, you will be taken to the Google Ads dashboard.

Remember to create an account to manage my business using the dropdown. 

Step 2: Choose your campaign type

The next step is to choose your campaign type. Google Ads offers a variety of campaign types, each of which is designed for a different purpose.

For beginners, I recommend starting with a Search Network campaign. This type of campaign allows your ads to appear on the Google search results pages when someone searches for keywords that are relevant to your business.

Step 3: Set up your campaign

Once you have chosen your campaign type, you will need to set up your campaign. This includes things like setting your budget, choosing your keywords, and creating your ad.

Set your budget

You will need to set a budget for your campaign. This is the maximum amount of money you are willing to spend each day on your ads.

It's important to set a budget that you are comfortable with and that is aligned with your business goals.

Choose your keywords

Keywords are the words and phrases that people will use to search for your products or services. When you choose your keywords, you are essentially telling Google which ads you want to show up for.

There are a few things to keep in mind when choosing keywords:

Create your ad

Your ad is the text that will appear on the Google search results pages. It's important to create an ad that is clear, concise, and relevant to your keywords.

Your ad should also include a call to action, such as "Click here to learn more" or "Call us today."

Add ad extensions

Ad extensions are additional pieces of information that can be added to your ads. They can help to make your ads more visible and informative.

There are a variety of ad extensions available, such as:

Step 4: Launch your campaign

Once you have set up your campaign, you can launch it. Your ads will start appearing on the Google search results pages immediately.

Step 5: Track your results

It's important to track the results of your Google Ads campaign so that you can see how it's performing and make necessary adjustments. You can track your results using the Google Ads reporting tools.

The Google Ads reporting tools provide a wealth of information, such as:

Conclusion

Setting up a Google Ads campaign can be a great way to reach a wider audience and drive traffic to your website. By following the steps outlined in this blog post, you can easily set up a Google Ads campaign for beginners. Other channels that you might consider advertising on include LinkedIn

Here are some additional tips for setting up a successful Google Ads campaign

We hope this blog post has helped you learn how to set up a Google Ads campaign for beginners. If you have any questions, please feel free to email us.

Marketing your law firm effectively requires a strategic approach that combines traditional methods with digital innovation. You will need to understand your audience, tailoring your services to address their specific legal challenges, which will in turn help you develop a strong brand identity that reflects your firm’s values and expertise. 

The exact marketing tactics you use will depend on your strategy and audience, but a cornerstone will be an informative website, highlighting your areas of practice, profiles, and success stories. It should also contain valuable content such as blog posts, white papers, and e-books that address common legal issues or recent changes in law. Your website should be user-friendly, mobile-responsive, and optimised for search engines (SEO).

Today, a social media presence can be used to engage with your audience on platforms like LinkedIn, Twitter, and Facebook. Which in turn can help you build relationships with other professionals who can refer clients to you. Consider also pay-per-click campaigns on search engines and social media platforms to target potential clients actively seeking legal services.

By integrating these components into a cohesive marketing strategy, your law firm can enhance visibility, attract more clients, and establish a reputation for excellence in your field.

Keeping your law firm’s brand fresh is essential in a competitive market. To do this, you will need to stay abreast of the latest trends in legal services and technology. Adopt new tools and practices that can improve your services and client experience. Periodically review and update your branding to ensure it remains relevant and reflects your firm’s evolving identity. This can include the visual expressions of your brand, such as your logo, website design, and marketing materials, as well as the softer communication and customer experiences around culture and behaviour.

Engage with your existing clients by maintaining open lines of communication. Seek feedback and use it to refine your services, client interactions, and content strategy. Update your website and social media with relevant articles, case studies, and legal insights.

Tailor your brand and services to meet the specific needs of your clients. Offer personalised experiences that make clients feel valued and understood. Get involved in community events and pro bono work. This not only gives back to the customers and community but also keeps your brand in the public eye in a positive light and helps to maintain your brand reputation.

Keep your visual identity vibrant and appealing. Use modern design principles for your marketing collateral to make a strong visual impact. Don’t be afraid to try new marketing approaches. Whether it’s a creative social media campaign or a partnership with a non-legal business, innovative marketing can set you apart.

By implementing these strategies, you can ensure that your law firm’s brand remains fresh, relevant, and appealing to both existing and potential clients. Remember, a fresh brand is a visible brand.

Improving your law firm’s website involves several key strategies to enhance the user experience and increase engagement. Ensure your website is easy to navigate with a clear menu structure. Many law firms struggle with taxonomies and consistency of industry descriptions that don’t clearly match potential clients’ sectors or descriptions.

Provide high-quality, informative content that addresses the questions and concerns of your target audience. Regularly update your blog with articles on legal topics, advice, and industry news. Optimise your website for search engines to improve visibility. Use relevant keywords, meta descriptions, and alt text for images to boost your rankings.

Aesthetics matter. Use a professional colour scheme, high-quality images, and a clean layout to make a strong first impression, visuals matter. Invest in professional photography to showcase your team and office, adding a personal touch to your site.

Showcase positive reviews and testimonials from past clients to build trust and credibility. Include clear calls to action on each page to guide visitors towards scheduling a consultation, signing up for a newsletter, or downloading resources.

Functionality matters too, fast loading times and mobile responsiveness are crucial for keeping potential clients on your site. Make sure your website is accessible to all users, including those with disabilities. Use alt text for images and ensure compatibility with screen readers. Offering a live chat feature for real-time assistance can increase engagement and lead to more enquiries. Allow clients to book appointments directly through your website for their convenience.

By focusing on these areas, you can create a more effective and user-friendly website that not only attracts more visitors but also converts them into clients. Your website reflects your professionalism and serves as the primary point of contact for potential clients seeking your legal services online. Building a website can be time-consuming and overwhelming, but Peek is here to help. We ensure your website accurately represents your brand, showcases your expertise, and appeals to potential clients.

Creating effective content for your law firm involves a strategic approach that focuses on engaging your target audience and showcasing your expertise. Firstly, know who you’re writing for. Are they individuals seeking personal legal advice or businesses looking for corporate guidance? Tailor your content to their needs and concerns, put simply, understand your audience.

Secondly, identify key topics. Determine the areas of law that interest your clients. This could include changes in legislation, legal tips, or case studies.

Educate, don’t sell. Instead, provide valuable information that educates your readers. Avoid overtly selling your services, instead, position your firm as a helpful resource. Try to use plain language, as legal jargon can be off-putting. Write in clear, accessible language to ensure your content is understandable to non-lawyers. Tell stories and provide real-life examples to illustrate points. This makes your content relatable and memorable.

Incorporate relevant keywords naturally into your content to improve search engine rankings and visibility, but don’t overload the text, as it will become repetitive and boring for your readers. Encourage readers to contact your firm, sign up for a newsletter, or download a guide. Make it easy for them to take the next step.

Mix up your content with articles, infographics, videos, and podcasts to cater to different preferences. Leverage the different formats to keep your content interesting and engaging. Regularly publish content to keep your audience engaged and your firm top-of-mind.

By following these steps, you can create effective content that resonates with your audience, demonstrates your expertise, and helps grow your law firm’s presence. Remember, effective content is not just about what you say, but how you say it.

Peek’s law firm content strategy focuses on delivering clear, concise, and accessible information to your website visitors. Our legal content captivates, informs, and strategically optimises search rankings, driving organic traffic to your website. With a deep dive into your law firm’s expertise, we tailor our approach to showcase your legal services effectively.

A comprehensive search engine optimisation (SEO) campaign encompasses a wide range of strategies to maximise online visibility and attract the right audience. Alongside on-page and off-page optimisation, local SEO can play a crucial role in targeting potential clients in your region.

To ensure your law firm is found regularly using SEO, you need to implement a multi-faceted strategy. This will include keyword research to identify the keywords and phrases potential clients use when searching for legal services. Tools like Google Keyword Planner can help you find relevant terms. You will then need on-page SEO to incorporate your target keywords into your website’s content, titles, meta descriptions, and URLs. Ensure each page has a unique focus that aligns with a specific keyword or phrase.

The quality of your content will help ensure that it is valued in the search results. Create informative blog posts, articles, and guides that answer common legal questions. This not only helps with SEO but also establishes your firm as an authority. Optimise for local searches, ensuring your contact details are consistent across the web and encouraging reviews from local clients. Google prioritises mobile-optimised sites in search results, so ensure your website is mobile-friendly. A website that’s easy to navigate and provides a good user experience is favoured by search engines. Pay attention to site speed and mobile design.

Search engines favour websites that are regularly updated. Keep your content fresh and relevant. Build a network of quality backlinks from reputable sites. Guest blogging, partnerships, and legal directories can contribute to this. Use tools like Google Analytics to track your website’s performance. Analyse the data to understand user behaviour and refine your SEO strategy.

Our approach ensures that your firm reaches a wider audience and engages with them in a meaningful way, making it easier for potential clients to find you. By driving more targeted traffic to your website, you not only boost your online visibility but also establish credibility within your audience. Stay current with SEO best practices and adjust your strategy as needed. SEO is an ongoing process, not a one-time setup. 

Let’s work together

Cambridge +44 (0) 1223 900 121 and
London +44 (0) 20 7060 5121
askus@peeklegalmarketingservices.com
Peek Creative The Officers Mess Cambridge
Peek Legal Marketing Services
Peek Creative Limited, The Officers’ Mess, Royston Road, Duxford, Cambridge CB22 4QH
Contact us
Privacy
Copyright © 2008 - 2024 Peek Creative Limited, Registered in England & Wales no 06834583
Registered office: Peek Creative Limited, Mutfords, Hare Street, Buntingford, Hertfordshire, England, SG9 0ED
crossmenuchevron-down