Kinstellar

Brand Awareness, Brand Advertising and Marketing tactics

Making the most of a limited budget with a tactical advertising campaign to ensure that Kinstellar's brand was top-of-mind with their potential clients.

We developed a strategy and proposed a solution that embodied Kinstellar's aspiration to establish itself as the premier law firm in the Central and Eastern European region. As part of our efforts, we strategically placed a short advertising campaign in the baggage reclaim area at Vienna Airport, coinciding with a prominent European legal conference happening at the same time. 

Over a span of two weeks, we dominated every screen with alternating black and white versions of our Kinstellar advert. This approach not only captivated a captive audience but also ensured that all conference attendees were familiar with the Kinstellar brand prior to the event. By maximising our budget, our approach delivered excellent results.

The brand identity is made up of six key elements: logo, photography, Kinstellar watermark, colour, typography and tone of voice. The balance of how these elements are conveyed is critical to Kinstellar’s Driven by Excellence stance, which formed the core messaging for the adverts. 

As a result of the high-profile advertising and event sponsorship Kinstellar’s brand recognition was increased and profile raised, delivering more engagements, and enquiries for the firm.