Linklaters - Brand implementation

Setting standards, the law is never black and white. 

Linklaters - Brand implementation - Peek Creative Limited

In brief



Our approach

Brand Implementation, Employer Branding, Messaging, Literature, Websites and Microsites, Photography



Our copywriting, messaging and brand expression work needed to convey the getting things done ethos that Linklaters is known for. If there is a way, they will find it.

As one of the leading premium global law firms, they undertake the most important and challenging assignments for the world’s leading companies, financial institutions and governments, helping them to achieve their objectives by solving their most complex and important legal issues.

Linklaters believe they are the firm that delivers what many consider unachievable. In short, if Linklaters cannot do it, then no one can. This philosophy is central to everything that they do and has been distilled into their core brand positioning, ‘achieving the unachievable’. It’s this positioning that differentiates Linklaters from other leading global law firms.

Crafted to the highest standards

Implementing the brand expression

Our work needed to enhance the brand to clients and potential graduate recruits and needed to deliver consistent messages at a global level.

The brand expression work demonstrated the calibre of Linklaters' high-profile work and the related complexities and challenges. Expressed in a unique tone of voice that was used in all of the communications. The visually distinctive style made the most of the written words. Words are, after all, the tools of the trade for lawyers, and this visual style was both appealing and challenging. The imaginative wordplay helped to express the idea of the challenge and creative thinking.

The typography was handled sensitively and crafted to the highest standards, demonstrating Linklater’s passion for excellence. Appropriate wordplay and juxtaposition helped give headlines and straplines double meanings making the reader stop and think.

The brand work was implemented on advertising, collateral, websites, marketing material and graduate recruitment campaigns.

The results

Copywriting, messaging and brand expression work delivered
Employer Branding successfully implemented
Demonstrated the calibre of Linklaters' high-profile work

Let’s work together

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London +44 (0) 20 7060 5121
Peek Creative The Officers Mess Cambridge
Peek Legal Marketing Services
Peek Creative Limited, The Officers’ Mess, Royston Road, Duxford, Cambridge CB22 4QH
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