Peek has developed and implemented a number of legal brands to ensure that firms are managing their audiences perceptions of their brands to make them relevant and distinctive.

In simple terms, the first step of our approach when undertaking a branding project is to engage your key stakeholders. This is done either collectively in workshops or individually, in one-to-one interviews, or via questionnaires. We gathering background information, opinions and inspiration, to truly understand the foundation of your brand. This then helps us to create your brand benefits and brand position.

Having taken the time to understand the information gathered we then create the brand identity to encapsulate your brand. The approach we take depends not on the vagaries of fashion, although that might be relevant if your audience would respond to it, but more to the understanding of the trends which will help you position yourselves distinctly from your competitors.

Once the brand identity is agreed it will then be implemented to consistently follow the newly established design rules. These will include your tone of voice, typefaces, colours and other brand assets. We can support your new identity with guidelines, templates, art direction, and copywriting across all print, digital, marketing and advertising.