High-value keywords for greater client engagement
Keyword research for law firms involves analysing search engine data to identify the words and phrases that your target audience use when looking for legal services.
By understanding which keywords are most popular, we can ensure your website content aligns with user intent in order to increase the visibility of your law practice and attract more visitors to your website.
Enhance site performance with tried-and-tested techniques
On-page SEO is the process of optimising each page of your law firm’s website to rank higher in search engine results. This includes optimising title tags, headings, meta descriptions, content, and image alt tags for your practice area pages.
On-page SEO is an essential component of any successful law firm’s digital marketing strategy as it helps search engines understand what the page is about and thus rank it higher in search engine results.
Cultivate valuable connections for a strong online presence
Off-page SEO focuses on building relationships with other websites, creating content that is valuable and engaging, and increasing the number of high quality backlinks pointing to your website.
These activities help to establish your website as an authority in its field, and lead to higher rankings in search engine results for your law firm’s services. Our off-page SEO tactics include guest blogging, link building, and directory submissions.
Optimise locally to connect with your community
A comprehensive SEO campaign goes further than looking at on-page and off-page SEO. Local SEO focuses on optimising Google maps listings for local search.
By including local SEO in your search engine optimisation strategy, you attract potential clients in your surrounding areas by appearing prominently in searches for “lawyers near me” and in local listings.