Innovative marketing for legal excellence - reach, resonate, and convert

Tailored growth strategies, ensuring your journey is uniquely your own

We’ve supported many regional law firms, leading barristers’ sets, the solicitor of the year, niche firms and some of the world’s elite law firms. Find out how we can support you.
DaySparkes Peek Creative Limited
“Peek’s work provided us with the insight to recognise our worth and the tangible results it would bring to our clients. Their ideas were practically instantaneous, cost-effective, and highly impactful - giving us the confidence we needed to succeed.”
Michael Sparkes • Director • DaySparkes
Michael Sparkes DaySparkes

Our Tailored Growth Strategies

Effective Law Firm Marketing

Marketing your law firm effectively requires a strategic approach that combines traditional methods with digital innovation. You will need to clearly understand your audience, tailoring your services to address their specific legal challenges, which will in turn help you develop a strong brand identity that reflects your firm’s values and expertise.

The exact marketing tactics used will depend on your strategy and audience, but a cornerstone will be an informative website, highlighting your areas of practice, profiles, and success stories. It should also contain valuable content such as blog posts, white papers, and e-books that address common legal issues or recent changes in law. Your website should be user-friendly, mobile-responsive, and optimised for search engines (SEO).

Your social media presence can be used to engage with your audience on platforms like LinkedIn, Twitter, and Facebook. Which in turn can help you build relationships with other professionals who can refer clients to you. Consider also pay-per-click advertising campaigns on search engines and social media platforms to target potential clients actively seeking legal services.

By integrating these components into a cohesive marketing strategy, your law firm can enhance visibility, attract more clients, and establish a reputation for excellence in your field.

Peek are specialists in effective law firm marketing, with over 25 years of experience and knowledge. We know the challenges that law firms face in the dynamic and competitive market of legal services, and we are here to help you overcome them and differentiate yourselves. 

With our strategic approach, Peek design marketing strategies, plans and tactics that are specific to your firm's goals, niche, target audience, and budget. 

Developing Your Unique Brand Identity

Keeping your law firm’s brand fresh is essential in a competitive market. To do this, you will need to stay abreast of the latest trends in legal services and technology. Adopt new tools and practices that can improve your services and client experience. Periodically review and update your branding to ensure it remains relevant and reflects your firm’s evolving identity. This can include the visual expressions of your brand, such as your logo, website design, and marketing materials, as well as the softer communication and customer experiences around culture and behaviour.

Engage with your existing clients by maintaining open lines of communication. Seek feedback and use it to refine your services, client interactions, and content strategy. Update your website and social media with relevant articles, case studies, and legal insights.

Tailor your brand and services to meet the specific needs of your clients. Offer personalised experiences that make clients feel valued and understood. Get involved in community events and pro bono work. This not only gives back to the customers and community but also keeps your brand in the public eye in a positive light and helps to maintain your brand reputation.

Keep your visual identity vibrant and appealing. Use modern design principles for your marketing collateral to make a strong visual impact. Don’t be afraid to try new marketing approaches. Whether it’s a creative social media campaign or a partnership with a non-legal business, innovative marketing can set you apart.

By implementing these strategies, Peek can help you ensure that your law firm’s brand remains fresh, relevant, and appealing to both existing and potential clients. Remember, a fresh brand is a visible brand.

Attracting clients and leaving a lasting impression

Improving your law firm’s website involves several key strategies to enhance the user experience and increase engagement. Ensure your website is easy to navigate with a clear menu structure. Many law firms struggle with taxonomies and consistency of industry descriptions that don’t clearly match potential clients’ sectors, descriptions or requirements.

Provide high-quality, informative content that addresses the questions and concerns of your target audience. Regularly update your blog with articles on legal topics, advice, and industry news. Optimise your website for search engines to improve visibility. Use relevant keywords, meta descriptions, and alt text for images to boost your rankings.

Aesthetics matter. Use a professional colour scheme, high-quality images, and a clean layout to make a strong first impression, the visual representation of your brand matters. Invest in professional photography to showcase your team and office, adding a personal touch to your site.

Showcase positive reviews and testimonials from past clients to build trust and credibility. Include clear calls to action on each page to guide visitors towards scheduling a consultation, signing up for a newsletter, or downloading resources.

Functionality matters too, fast loading times and mobile responsiveness are crucial for keeping potential clients on your site. Make sure your website is accessible to all users, including those with disabilities. Use alt text for images and ensure compatibility with screen readers. Offering a live chat feature for real-time assistance can increase engagement and lead to more enquiries. Allow clients to book appointments directly through your website for their convenience.

By focusing on these areas, you can create a more effective and user-friendly website that not only attracts more visitors but also converts them into clients. Your website reflects your professionalism and serves as the primary point of contact for potential clients seeking your legal services online. 

Building a website can be time-consuming and overwhelming, but Peek is here to help. We ensure your website accurately represents your brand, showcases your expertise, and appeals to potential clients.

Let us assess your current website presence and provide you with a customised marketing plan to grow your law firm audience and help turn website visitors into paying clients.

Effective Content Marketing that Attracts and Converts

Creating effective content for your law firm involves an approach that focuses on engaging your target audience and showcasing your expertise. Firstly, know who you’re writing for. Are they individuals seeking personal legal advice or businesses looking for corporate guidance? Tailor your content to their needs and concerns, put simply, understand your audience.

Secondly, identify key topics. Determine the areas of law that interest your clients. This could include changes in legislation, legal tips, or case studies.

Educate, don’t sell. Provide valuable information that educates your readers. Avoid overtly selling your services, instead, position your firm as a helpful resource. Try to use plain language, as legal jargon can be off-putting. Write in clear, accessible language to ensure your content is understandable to non-lawyers. Tell stories and provide real-life examples to illustrate points. This makes your content relatable and memorable.

Incorporate relevant keywords naturally into your content to improve search engine rankings and visibility, but don’t overload the text, as it will become repetitive and boring for your readers. Encourage readers to contact your firm, sign up for a newsletter, or download a guide. Make it easy for them to take the next step.

Mix up your content with articles, infographics, videos, and podcasts to cater to different preferences. Leverage the different formats to keep your content interesting and engaging. Regularly publish content to keep your audience engaged and your firm top-of-mind.

By following these steps, you can create effective content that resonates with your audience, demonstrates your expertise, and helps grow your law firm’s presence. Remember, effective content is not just about what you say, but how you say it.

Peek’s law firm content strategy focuses on delivering clear, concise, and accessible information to your website visitors. Our legal content captivates, informs, and strategically optimises search rankings, driving organic traffic to your website. With a deep dive into your law firm’s expertise, we tailor our approach to showcase your legal services effectively. Peek offers three levels of content creation to suit your firm's goals, niche, target audience, and budget.

Get Ahead of your Legal Competition with Law Firm SEO

A comprehensive search engine optimisation (SEO) campaign encompasses a wide range of strategies to maximise online visibility and attract the right audience. Alongside on-page and off-page optimisation, local SEO can play a crucial role in targeting potential clients in your region.

To ensure your law firm is found regularly using SEO, you need to implement a multi-faceted strategy. This will include keyword research to identify the keywords and phrases potential clients use when searching for legal services. Tools like Google Keyword Planner can help you find relevant terms. You will then need on-page SEO to incorporate your target keywords into your website’s content, titles, meta descriptions, and URLs. Ensure each page has a unique focus that aligns with a specific keyword or phrase.

The quality of your content will help ensure that it is valued in the search results. Create informative blog posts, articles, and guides that answer common legal questions. This not only helps with SEO but also establishes your firm as an authority. Optimise for local searches, ensuring your contact details are consistent across the web and encouraging reviews from local clients. Google prioritises mobile-optimised sites in search results, so ensure your website is mobile-friendly. A website that’s easy to navigate and provides a good user experience is favoured by search engines. Pay attention to site speed and mobile design.

Search engines favour websites that are regularly updated. Keep your content fresh and relevant. Build a network of quality backlinks from reputable sites. Guest blogging, partnerships, and legal directories can contribute to this. Use tools like Google Analytics to track your website’s performance. Analyse the data to understand user behaviour and refine your SEO strategy. Stay current with SEO best practices and adjust your strategy as needed. SEO is an ongoing process, not a one-time setup.

Our approach ensures that your firm reaches a wider audience and engages with them in a meaningful way, making it easier for potential clients to find you. By driving more targeted traffic to your website, you not only boost your online visibility but also establish credibility within your audiences. 

Precision-targeted Pay Per Click Advertising, Results that are just One Click away

Unlike organic search engine optimisation (SEO), which takes time to build rankings, pay-per-click (PPC) advertising delivers instant visibility. When you create keyword-targeted ads, they appear prominently alongside organic search results. You pay only when someone clicks on your advert, ensuring that your investment directly translates into website visits. This is a powerful digital marketing strategy that allows firms to drive targeted traffic to their websites.

Developing a customised Pay Per Click (PPC) strategy that perfectly aligns with your firm’s goals, target audience, and ad budget is crucial.

When you create keyword-targeted ads, they appear prominently alongside organic search results. You pay only when someone clicks on your ad, ensuring that your investment directly translates into website traffic. Platforms allow you to target users based on demographics, location, search queries, and more. This level of precision ensures that your ads reach the right people at the right time, increasing the likelihood of engagement and conversions.

Like search engine optimisation, start by researching relevant keywords related to your firm and its services. These keywords should align with what potential customers are searching for. Use tools like Google Keyword Planner to identify high-intent keywords that match your offerings. Craft compelling ad copy that resonates with your audience. Highlight your unique selling points, benefits, and a clear call-to-action. Use eye-catching visuals and relevant keywords in your ad text.

Direct users to specific landing pages that align with the ad content. A well-designed landing page enhances user experience and encourages engagement and conversions. Optimise website landing pages for speed, mobile responsiveness, and relevant content.

Set a competitive bid for your chosen keywords as part of your bidding strategy. Balance your budget with the bid amount to maximise visibility without overspending. Use negative keywords to ensure that your ads don’t appear for unrelated search queries. Take advantage of ad extensions to provide additional information that can improve click-through rates. Implement conversion tracking to measure the effectiveness of your campaigns.

PPC advertising combines speed, precision, and measurability. By leveraging targeted ads, strategic bidding, and optimised landing pages, you can guarantee traffic and drive valuable leads to your firm. Remember that PPC and SEO complement each other, so consider using both for a comprehensive digital marketing approach.

With more than 20 years of experience of PPC, our proven methodology combines comprehensive keyword research, compelling ad copy creation, and ongoing optimisation.
Tennyson Chambers Brand Identity by Peek Creative Limited
“The legal sector demands specialised expertise in online marketing. Tennyson leveraged Peek’s knowledge and design skills to create a brand that truly reflects our identity. If you’re looking for a marketing agency that understands the intricacies of the legal industry, I highly recommend them.”
Susan Brown • Head of Chambers • Tennyson Chambers
Susan Brown - Tennyson Chambers
Let’s work together, contact Us to discuss your project
askus@peeklegalmarketingservices.com
+44 (0)1223 900121
Clarkslegal Colour Brand Identity by Peek Creative Limited
Client Spotlight • Clarkslegal

Clarkslegal - Brand Identity

Clarkslegal, with a history spanning more than 100 years, has established a solid reputation in the legal industry. However, the firm recognised that its brand identity was not effectively reflecting its innovative and progressive nature. The challenge was to redefine Clarkslegal’s brand to align with its values, expertise, and client-centric approach while maintaining its established reputation.
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Who we are, and why we can help

At Peek, we pride ourselves on our ability to collaborate closely with our clients and deliver exceptional results that drive growth for their law firms. Our expertise in design and marketing, combined with our commitment to adding value, creativity, and technical excellence, sets us apart from other agencies.

We have worked in the legal sector for more than 25 years. Peek's expertise is not confined to any particular segment within the legal industry. In fact, we have the privilege of having worked with a broad spectrum of legal professionals, ranging from individual solicitors and barristers to local legal advisors.

Our experience also extends to collaborating with top-rated barristers’ sets and niche law firms, providing them with bespoke marketing solutions that drive measurable growth.

Among our acclaimed clientele, we count some of the highest-ranked law firms in the world, underscoring our ability to deliver top-tier services regardless of the size, nature of the law firm, or location.

This breadth of experience has equipped us with a deep understanding of the specific marketing needs and challenges of different types of legal professionals, enabling us to tailor our services to the unique requirements of each client.
Client Spotlight • Carter Perry Bailey

How Did Peek Create An Iconic Identity That Has Given Carter Perry Bailey A Fresh Perspective On Its Own Identity?

The iconic propeller emblem Peek designed was developed to represent each of the founding partners’ initials and to embody the working relationship that Carter Perry Bailey enjoys with its clients. Their philosophy is simple – to work as part of your team to achieve your commercial aims speedily and cost-effectively.
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Peek Legal Marketing - Office Photography Of Meeting
Carter Perry Bailey Branding by Peek Creative Limited
Kinstellar Logotype Peek Legal Marketing Services
“The clever advertising campaign was an unquestionable success, bringing a newfound level of brand recognition and awareness of Kinstellar brand. Our visibility skyrocketed, allowing us to reach more clients with our services.”
Adela Ene • Head of Marketing • Kinstellar
Adela Ene Kinstellar

Let’s work together

Cambridge +44 (0) 1223 900 121 and
London +44 (0) 20 7060 5121
askus@peeklegalmarketingservices.com
Peek Creative The Officers Mess Cambridge
Peek Legal Marketing Services
Peek Creative Limited, The Officers’ Mess, Royston Road, Duxford, Cambridge CB22 4QH
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